A career built around the human experience.
For more than a decade, Nicole Cable has contributed to the evolving conversation around Human Experience through executive leadership, transformation, published commentary, speaking, teaching, policy and quality measurement, and service to professional communities.
Practiced. Published. Taught. Cited. Trusted to lead.


Nicole’s historical materials document the Office of Human Experience within InnovaCare Health, created to ensure the human experience of healthcare remained a top priority across the InnovaCare Health family of companies.
OHX defined Human Experience as including patients, members, friends and family members, employees and providers. Its charter: serve as a resource for best practices, education, assessment and strategy; strengthen engagement and resilience by supporting employee experience; and capture the best of the organization’s work to fuel continuous improvement and innovation.
Source: original OHX strategy presentation, Nicole Cable, Corporate Chief Experience Officer, InnovaCare Health (October 21, 2020).

The compass is an example of Nicole translating Human Experience philosophy into an operational enterprise model. In the original materials, it was developed to communicate the strategy clearly and consistently, with patients, members, family members, employees and providers at its center and four connected directions around them:
Historical artifact shown as originally presented, InnovaCare Health, 2020.

The OHX one-page overview connected the four compass directions to the areas OHX directly impacted — our people, our processes, and our places & products — and to patient & member and employee & provider experience, perception and retention. Results were framed as outcomes, reputation, revenue and growth, all grounded in InnovaCare’s leadership, mission, vision, values and True North.
The strategy was built in three phases: assess, listen & learn (leadership, patient and family interviews; employee and provider focus groups; metrics; observation); align on goals (town halls and leadership workshops); and craft the roadmap & equip leaders (a tactics one-pager, an Experience & Engagement Scorecard, a Leadership Launch Toolkit and training resources).
“The process to get to a strategy is equally important as the strategy—don’t take shortcuts.” — Nicole Cable, 2020
Co-author, Health Affairs Forefront (May 2021): “Listening to the Voice of All Patients to Help Heal Health Disparities in a Post-COVID-19 World.” Featured by IHI (2026). Co-author, H&HN, “Exploring Solutions for Food Insecurity” (2017).
Expert-panel contributor to the Forbes Human Resources Council and the Senior Executive HR Think Tank. Quoted expert in Becker’s Hospital Review and MobiHealthNews. Contributor to CX Network and The Beryl Institute.
Nicole’s Health Affairs article is cited, and Nicole is quoted, in “Measuring what matters: A proposal for reframing how we evaluate and improve experience in healthcare” (Vyas et al.), Patient Experience Journal, 2022.
Presenter, “Creating Alignment & Shared Ownership to Advance the Human Experience of Healthcare,” a strategy mini session on the OHX approach (October 2020). Panelist, FAU Center for Services Marketing & Management, “Cultural Sensitivity in Service Design & Delivery” (November 2020). Panelist, The Beryl Institute, “Introduction to The New Existence” (November 2020).
Speaker, Coffee with Qualtrics: “CareMax: Building a Comprehensive Employee Experience Program” (September 2022). Speaker, Chief Experience Officer Exchange, St. Louis (November 2022). Panelist, Connecticut Women in Leadership Symposium (March 2023).
Featured speaker, AHRQ CAHPS webinar on patient feedback methods that complement CAHPS surveys (May 2024). Guest, Kaiser Permanente HRO Radio (2024). Facilitator, Emory patient and family advisor retreat (November 2024). Speaker, CX Network webinar (November 2024). Conference Chair, CX Healthcare West Exchange (2026).
Part of the Credential From the Start—and Later Renewing It
Nicole’s involvement with the Certified Patient Experience Professional (CPXP) credential, which The Beryl Institute established through the Patient Experience Institute, spans several stages of its history:
In 2026, the CPXP marked 10 years since its first certifications were awarded. More than 3,300 professionals have now earned it.
Sources: CPXP Workbook (Patient Experience Press, 2018); Patient Experience Institute and assessment-partner correspondence, June and September 2022; Jason A. Wolf, The Beryl Institute, May 2026.
From Practice to the Classroom
Nicole’s relationship with education has grown alongside her executive practice—from mentoring graduate students and contributing practitioner perspective to early Patient Experience and Service Design education, to seeing her published work examined and cited in academic settings, and today to executive coaching and leadership development.
Practitioner contributor, panelist and graduate-student mentor in DePaul’s graduate course in Service Design & Patient Experience, first offered in winter 2014. Mentored student teams on nurse communication (2014) and service recovery (2015). Panelist, February 13, 2014: “Re-Designing Health Care: Transitioning to a Value-Based Model,” alongside Irwin Press, Jason Wolf, Wendy Leebov and Francis Fullam.
Co-author of the Health Affairs Forefront article “Listening to the Voice of All Patients to Help Heal Health Disparities in a Post-COVID-19 World” (May 2021).
Cited and quoted in Vyas et al., “Measuring what matters,” Patient Experience Journal (2022). Named as the week-three resource on “Cultural Issues in PX; Addressing Social Determinants of Health” in the spring 2025 syllabus for FAU’s graduate course HSA 6930, Service Design & Patient Experience.
Executive MBA career coach, Georgetown University’s McDonough School of Business. Joined the McDonough Executive MBA Mentor Program in 2023.
CareMax — Chief Experience Officer. As CareMax pursued its growth strategy, Nicole served as Chief Experience Officer. In its September 2021 Analyst and Investor Day presentation filed with the SEC, CareMax listed Nicole among its “deep bench of talent,” identified “Focusing on Member Experience” among its operational growth initiatives and specifically noted “Hired Chief Experience Officer.”
Member of the Patient Experience Advisory Board and the Experience Leaders Circle. Named to the Strategic Advisory Board in September 2023.
Co-chair, Partnership for Quality Measurement Endorsement & Maintenance Initial Recognition and Management Committee. Board member and co-chair of the Measurement Team, Patient Experience Policy Forum.
Member of the CX Network Advisory Board, listed as Chief People & Experience Officer, C3 Health.
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